Jan 11, 2023

What Makes us Different and How We Stand Out in the Market?

In today’s ever-changing and competitive business world, companies need to stand out from the crowd to succeed. One way to do this is by working with a marketing agency that understands the importance of research, creativity, and technology. That’s where flaira comes in. Our mission is to be the experts in the marketing field and influence people to take action using research methods, creativity, and technology to deliver results.

Flaira is a full-service agency that offers a complete set of marketing services. We believe that research tactics are essential to understanding the audience, while creativity gains attention and sets brands apart from the competition. Technology is another critical aspect that changes the way we think and helps us to reach our target audience. Therefore, we focus on these three areas and aim to be experts in them.

Shortly About the Co-Founders

The company was founded by two YOUNG, BOLD, and PASSIONATE professionals, Karolina Tomaševičė and Tomas Tomaševičius.

Karolina Tomaševičė, CMO

Karolina is the Head of Marketing and Communications, with a wealth of experience in developing winning marketing strategies for global organizations, Karolina is a certified expert in both the European Marketing Confederation Qualification and Certification Framework (EMCQ) and the Digital Marketing Institute’s Postgraduate Digital Marketing program. Her membership in the Cannes Lions community helps to push her creativity further. Karolina’s most significant achievement to date has been scaling a tech startup that ultimately became the second largest P2P platform in the European Union.

Tomas Tomaševičius, Senior Data Engineer

Let’s meet the second co-founder Tomas Tomaševičius, a Senior Data Engineer. His most significant career achievements occurred in Euromonitor International company, the world’s leading global business intelligence provider, with clients like IKEA, Coca-Cola, etc., responsible for VIA e-Commerce Data. This solution helped businesses define pricing strategies, inform product development and keep their competitive edge. At flaira he works with data extraction and helps small to medium enterprises grow faster using data that helps businesses to make informed decisions.

Over the years, the founders saw an opportunity to improve standards for the marketing industry by doing research to uncover the emotions and non-conscious response patterns that shape clients’ perceptions, guide preferences, and trigger decisions. We integrate science and data into creativity to connect with audience in a more meaningful and effective way.

How We Stand Out From the Competition?

  • At flaira, we care about your company results. We focus on long-term partnerships that help us understand our clients’ needs and work together to achieve better results. Our 95% retention rate shows that we don’t have a high turnover of clients, unlike some other agencies.
  • Our strength lies in our ability to embody agility, adaptability, and flexibility, which are instrumental in driving innovation and success in the market. Specifically, our focus on marketing agility empowers us to swiftly and effectively respond to changes and challenges in the market, helping companies to stay ahead of the curve.
  • We have the best experts from various fields, such as strategy marketers, developers, pricing managers, designers, creators and more. We pinpoint exact places where businesses need to evolve.
  • At flaira, we believe in open, honest, and straightforward partnerships. We believe in a transparent and dependable approach, and we always ensure that we do not overcharge our clients. Our conduct is always fair and truthful, and we do not engage in any misleading practices, including providing inaccurate quotes or estimates. When you work with us, you can expect to receive an accurate forecast that will give you a good idea of the costs involved.
  • Unlocking the value to our clients with our free monthly industry insights and trends. At no additional cost to our clients, we offer industry and market research and trends that provide the best value. Once a month, you’ll receive valuable information related to your industry or target audience for free. This is possible because we employ holistic strategies and go beyond our agreed-upon tasks, as we genuinely care about your business and aim to provide more than just our services.
  • We have introduced a data extraction tool that helps collect various data about pricing changes in the market, competitors, trends, and more. By utilizing this tool, your business can make data-driven decisions that promote faster growth and have a greater impact.

Our Core Values

Our core values are passion, creativity, boldness, accountability, quality, and learning. We believe that having joy not just for the work itself but also for the people around us so everyone can be bold, innovative, and creative.

Creativity allows us to view and solve problems more openly and with innovation. Boldness is the commitment to making things happen, and accountability means accepting responsibility for actions (and inactions). We also prioritize a humility and continuous learning culture, as no one has all the answers.

So, if you’re interested in finding reliable marketing partner to boost your business growth, we can help you. Our agency, flaira, specializes in marketing research, creativity, and technology, and we prioritize building long-term relationships with our clients. Our approach is based on transparency and integrity, and we offer effective tools and strategies to accelerate your business’s success.

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