Case study
Seboradin
Driving awareness and boosting sales of Seboradin’s line of a hair products.
324%
Increase in New User Signups
56%
Increase in Conversion Rate
275%
Increase in Website Users Who is Seboradin?
The Objective
The objective of this campaign was to effectively introduce Seboradin products to the Baltic market and increase brand awareness and sales by creating a targeted and engaging marketing campaign. Through a combination of online and offline channels, the campaign aimed to reach the target audience, educate them on the benefits of Seboradin products, and build brand loyalty.
Challenges
Seboradin has minimal brand recognition in the Baltic country markets.
Consumers are hesitant to purchase higher-cost new products without trying.
The hair care market in the Baltic countries is competitive, and there are established brands that dominate the market. This makes it difficult for a new, unknown brand to gain traction.
Solutions
Analyzed the interests, psychographics, and various affinities of existing Seboradin customers in other countries.
Conducted surveys to better understand the target market’s needs, preferences, and buying habits.
Tested multiple new personas and activation offers to gather insights into new audiences.
Rapidly experimented with brand messaging and product display across all channels to significantly decrease the CAC of new customers.
Designed personalized retention loops through emails, search, social, and retargeting to increase the LTV.
Take a sneak peek at the marketing campaigns
Results
Overall, 2018 media has resulted in Seboradin seeing a ROAS of 3x.
The company has achieved remarkable success in its recent branding and sales efforts. Seboradin has successfully entered into strategic partnerships with major pharmacies, including ‘Eurovaistinė’, ‘Gintarinė’, ‘Benu’, and ‘Camelia’, resulting in a 300% growth in offline sales.
By launching targeted testing campaigns to address different pain points among various customer segments, the company was able to optimize and scale its efforts to achieve a staggering 400% increase in online sales.
350%
New Client Revenue
50%
Existing Client Revenue 