Success story
Fit Food
Driving awareness and sales of a healthy food lines for Fit Food.
300%
Increase in New User Signups
56%
Increase in Conversion Rate
275%
Increase in Website Users Who is Fit Food?
The Objective
The goal was to increase sales and popularize Fit Food natural juice product line, prepare the design of new products and introduce them to the market, positioning them as a preferred snack or food option for health-conscious consumers.
Challenges
Fit Food has limited brand recognition in Lithuania.
With the recent introduction of a new healthy juice product in the market, consumers required significant education on the benefits of integrating these beverages and snacks into their dietary routines.
Given the high price and low profit margin, careful selection of marketing activities was necessary to turn a profit.
Solutions
Target audience research, analysis, surveys made to understand and segment the personas.
Conducted tests on various new personas and activation offers to obtain valuable insights into new audiences.
Conducted swift experiments with brand messaging and product display on all channels, resulting in a noteworthy reduction in the Customer Acquisition Cost (CAC) for new customers.
Created customized retention strategies utilizing email, search, social media, and retargeting techniques to enhance the Lifetime Value (LTV).
Take a sneak peek at the marketing campaign
Results
Overall, 2018 campaigns has resulted in Fit Food seeing a ROAS of 5x.
After initial onboarding, Fit Food saw massive improvements in new customer acquisition, seeing a YoY increase in new client revenue of over 350% between April and September.
As client goals shifted to retention in the second half of 2018, the flaira squad shifted tactics and increased Q3 existing customer revenue by over 50% YoY.
350%
New Client Revenue
50%
Existing Client Revenue 